Liquidus offers unique digital solutions that support OEMs, dealer associations, dealer groups and individual rooftops both big and small in creating a one-of-a-kind shopping experience for in-market auto buyers. Everything we do is turn-key, data-driven and in real-time. Select our Bannerlink ad technology, programmatic media or the powerful combination to start moving cars off the lot.
Master Customer Retention
Convert your mailing list or customer emails to IP addresses and target those customers across the web. Your customers already have a proven affinity for your brand, so half the work is done.
Social Media Advertising
Connect with past, current and future customers on Facebook, Instagram or Twitter. Visited by billions of users each month, they provide a cost-effective medium to build awareness and stay-of-mind.
Solidify your campaign’s effectiveness with Verified Visitors. We identify and report on how many confirmed shoppers visited your brick and mortar after seeing your ad on their mobile device.
We’re here every step of the way.
We help you strategize, from providing detailed estimates to choosing the most powerful targeting tactics that will help you reach in-market car shoppers.
Our team bids on real-time inventory across strategically selected DSPs to connect your message with the auto-intenders on any device.
We optimize toward success by analyzing and fine-tuning every aspect of your campaign to deliver results that exceed expectations.
Bannerlink Inventory (BL) Series
BL ads are designed to hold and scroll hundreds of vehicles with robust vehicle description screens complete with unique merchandising videos and trim, mileage and pricing details.
Bannerlink VDP Retargeting
With a unique pixel added to their website, dealer’s can target shoppers who have previously visited their site with a Bannerlink ad that showcases the exact vehicle they were viewing along with similar vehicles. Clicking takes the user straight to the VDP.
Available in 300×250, 728×90, 300×600 and mobile 320×480View Demo
Bannerlink Video (BLV) Series
Advertisers can utilize these ads to showcase up to four :15 or :30 spots, along with their 10 most recent tweets. Extra branding, messaging and design can be incorporated into the cover graphic, header and background skin. Social buttons allow users to further interact with the brand.
Bannerlink Interactive In-Stream (BLiS) Series
BLiS ads are trafficked as a typical in-stream (aka pre-roll) ad, but incorporate interactive elements in addition to the featured video: outbound-linking buttons, social buttons, a live Twitter stream and/or an interactive overlay. Custom skin allows for additional branding and messaging.
The average Bannerlink engagement rate is nearly 2x the national average for rich media ads.
How do you get a dealer’s inventory?
We have established partnerships with several data aggregators that allow us access to nearly 99% of automotive inventory in the U.S. and Canada. With the dealer’s basic contact information, we can access their inventory feed, import it into our system and stream it into a live Bannerlink ad.
How is the inventory updated?
We refresh the inventory data feeds every 24 hours. So if a vehicle sells today, it will be out of rotation tomorrow. Same goes for new vehicles. When a new vehicle is added to the dealer’s inventory, it will appear in the Bannerlink ad within 24 hours.
How is the merchandising video made? Does it cost extra?
No, it does not cost extra! We generate videos for each vehicle within a Bannerlink ad the instant a shopper clicks on the listing. The videos are created using the individual photos we receive through the inventory feed. We stitch those together, and use pre-recorded scripts to “read” vehicle features while music plays in the background.
Are all Bannerlink ads expandable?
Nope! We also have a non-expandable 300×250. The 160×600 and 300×600 are non-expandables by default.
How long does it take to build an ad?
It takes anywhere from 3-5 business days for the inventory data to become available in our system. Once we have the data, and any custom creative (header or cover graphics) from the client, we will build the ad and send a preview link for approval.
What is reporting like?
Campaign reporting is available 24/7 via our proprietary reporting portal. We track any and all activity within a Bannerlink ad. Reports can be downloaded as CSVs, and scheduled to be delivered to your inbox as frequency as you like
What kind of CTR could we expect to see?
Bannerlink is all about engagement, so the true KPI is Interaction/Engagement Rate, rather than CTR. Bannerlink offers tons of opportunities for clicks and interactions within the ad itself. It’s important to remember that any clicks within the ad unit are considered Interactions, not clicks. The only click considered part of the CTR equation is the final click that sends the users off the ad and to the dealer’s website.
What if my client insists on measuring by CTR?
If a dealer insists on using CTR as the KPI, we can alter the functionality of the ad unit to what we call “direct listing link.” This means that when a user clicks on a vehicle, instead of loading the merchandising video, vehicle details and interactive buttons screen, it will send shoppers straight through to the VDP on the dealer’s website.
Who creates the cover and header graphics?
Professionally designed cover and headers graphics are not required. Bannerlink is a template, so all we need is a logo to create a default header.
However, if custom creative is desired, it’s the client’s responsibility to provide it. Cover and header graphics can be updated as often as you’d like at no extra charge.
Next-Level Video Solutions
Videolink is the most scalable yet inexpensive product-video solution on the market. That’s because it’s real-time, dynamic video that assembles in a split second when customers click a product. It’s great for selling complex items, yet easy to maintain because it’s data-driven. Whenever the data changes, it changes…no editing or re-deployment needed if prices or features change. It downloads faster on mobile than hard-file video, fits itself to the user’s screens and adjusts content on-the-fly to users’ shopping history to maximize effectiveness.
Video Repair Assistant
Video Repair Assistant is an automated diagnostic video tool for auto dealerships that explains over 100 of the most common repair and maintenance items. Consumers can enter vehicle symptoms or specific problems into a drop-down interface and receive a video that explains the likely cause and service needed. It creates consumer trust upfront to draw more service bay traffic, educating and setting cost expectations so customers feel comfortable before coming in. The visual explanation demystifies car service, and makes consumers aware of recalls, trade-in values and special offers available to them.
Video Configurator for New-Car Shoppers
Build & Price Configurators are a primary destination on automotive manufacturer websites. Building vehicles online helps shoppers understand trim, color and interior features they want, as well as affordability. The Liquidus Video Configurator adds a new dimension to this process by creating custom videos for consumers based on how they built their vehicle. The video displays and narrates the details that are relevant to what the consumer wants, and the video can be distributed to friends and family—even to social media. It takes the complexity and headaches out of the new-car shopping experience.
VDP Landing Pages
To create a seamless shopping experience for consumers, each vehicle listing within a Bannerlink clicks through directly to its vehicle description page (VDP) on the dealer’s website. Shoppers can also click on the Bannerlink header to go straight to the dealer’s homepage.
Bannerlink ads can be submitted for co-op, allowing dealers to collect reimbursement or extra funding towards their digital advertising campaign. Liquidus will provide the advertiser with all necessary documentation for co-op submission.
Layers of Support
We’re here to help create an effective and actionable digital advertising plan that will help you sell more cars. We’ll help identify the best ad unit and targeting tactics for the campaign’s objective(s). If at any time during the month creative needs to be updated or tactics tweaked, we’re happy to make those changes.
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