Digital Dealer Conference 2011

By Jason Steele
on April 13, 2011

This week is the 10th Digital Dealer Conference & Expo in sunny Orlando, Florida and Liquidus is attending!

Liquidus is attending because a large percentage of our business is digital advertising for dealers and we are looking forward to learn better ways to integrate our video products into social media. One topic that should offer some great insights is "Integrated Social Media Marketing for Car Dealers." This should be right in line with our core interests in the digital dealer space.

The conference has workshops, sessions, speakers, and panels for everyone: sales, marketing, social media, CRM and more. It appears to be an invaluable 3 day exposition that features the best of the best in information.

The DDC&E theme this year is "The Future is NOW!" This is italicized, capitalized, and exclamatory so you understand that the future is not in the future but rather Right. Now. At. This. Conference! The Expo "...will continue to build on the learning and excitement from previous conferences with more than 70 sessions and even more emphasis on the cutting edge topics for dealers and managers such as using and managing social media to build business, online reputation management, effective website analytics, and more." Yes, that was all one sentence from their website but it does speak to their commitment to educating dealers, the partners, and all businesses in the automotive space. In fact each year the conference gets rave reviews from attendees. Some other sessions with cheekier topic titles are:

  • Like or Links — Which One Stinks and Why Social Media is BS
  • No Dealer Left Behind
  • From Here to Velocity
  • OMG! I <3 My Dealer!
  • Socially Unacceptable
  • And my personal favorite "Your Fingers Are Not Too Fat..."

I am not sure what that topic is all about but I think it needs to be attended by everyone based on title alone.

After Liquidus returns we will blog about the information learned and workshops attended to share the information with you.

You can find out much more information at where they list the speakers, session topics, exhibitors and Orlando Attractions in case you grow weary of topics like "Case Studies: How the Best and Brightest Dealers Integrate Traditional, Digital, and Social Strategies to Attract and Retain More Customers for Less Money." Although, I am betting the Fat Fingers session is better than EPCOT.

Recent Posts

Car Shoppers Heavily Influenced by Facebook Ads
April 24th, 2014

Is Online Video Effective?
January 28th, 2014

Video 5 - Customization
November 1st, 2013

Video 5
October 9th, 2013

Xmas in July
July 22nd, 2013

Capture App
June 10th, 2013

The Tide Is Turning for Auto Dealers
April 11th, 2013

Video Production Tips
February 12th, 2013

Google Analytics Updates: Part Two
January 22nd, 2013

Alpha vs. Visible in Actionscript 3
December 10th, 2012

Big Volume and Sales, Low Costs
September 10th, 2012

How to Make Your Online
Video Ad a Smash

July 24th, 2012

DoubleClick Updates
July 16th, 2012

Google Analytics Updates
May 18th, 2012

Video Run Around
May 4th, 2012

Mobile Video Advertising: Best Practices
April 11th, 2012

Mobile Spending
March 8th, 2012

Smart Video, Smarter Customer
February 9th, 2012

Two Snaps Up!
December 20th, 2011

Banner Blinders
November 17th, 2011

Click It or Stick It
October 7th, 2011

Online Video
September 20th, 2011

SEO + Video
September 1, 2011

Not Made In China
August 19, 2011

Geo-Location Basics
August 1, 2011

Truth in Advertising
July 22, 2011

June 23, 2011

What's to "Like"
June 8, 2011

Digital Dealer Conference – Follow Up
May 12, 2011

Browser Wars
April 27, 2011

Digital Dealer Conference 2011
April 20, 2011

Patent Depending
April 13, 2011

April 06, 2011

What is the Bounce Rate and what does it mean for online video metrics?
March 11, 2011

QR Codes – the 2011 Answer to Texting?
March 01, 2011

©2012 Liquidus Marketing    Terms of Use | Privacy Policy | Site Map