Digital Dealer Conference — Follow Up

Dear Gentle Reader,

When we last spoke Liquidus was heading down to sunny Orlando for the 2011 Digital Dealer Conference. The one proclaiming that the Future Is Now! Well, we're back from the future and I'm here to give you a wrap-up on the event. No need for us to take pot-shots at the self-proclaimed amazing-awesome-spectacular event as it was definitely worth attending.

The conference confirmed that online & mobile video is still a large hot spot for dealers. They are clamoring for any viable avenue that will provide them with quality dynamic video; which Liquidus can. It reassured our understanding that there is a surging need for Liquidus products like Bannerlink and Videolink in the marketplace.

The buzz was all about SEO, mobile marketing, social media and the like. In fact 88% of car buyers use the internet to find specific information about new and used vehicles, as noted by vAuto. Think of a dealer's online inventory as a virtual showroom. When a consumer clicks on a vehicle in a Bannerlink on the web it equals a virtual 'door pull'.

We're happy everyone was impressed with Liquidus and our products. They were excited how our Videolink and Bannerlink products differentiate us from our competitors by offering a REAL-TIME user experience and a far more cost-effective dealer solution than the alternatives.

All-in-all Liquidus made some great connections and leads. The end of the day happy hour even provided the opportunity for everyone to step out of the virtual classrooms and network socially IRL.

The 11th Digital Dealer Conference & Exposition will be in Las Vegas October 5-7, 2011. Will we see you there?