Conquesting is a critical component of any automotive advertiser’s digital marketing campaign. Two of the most effective tactics to reach shoppers who have shown interest in your competitors are mobile Geo-fencing and Location-Based Targeting.
Geo-fencing is where dealers can target mobile users within a very defined geographic location in real time… so, think competitor dealerships, auto shows, local Jiffy Lubes, etc. (see visual)
According to Google, half of car shoppers with mobile devices use their smartphones while at the dealership to compare prices to make sure they’re getting a good deal, read reviews and view model descriptions. So, while those users are on their phone, you can entice them with a competitive offer or a reason they should visit your dealership instead.
Google also determined that mobile is the primary device for vehicle shopping research. Another way to capitalize on the increasing use of mobile is with Location-Based Targeting. So, you choose specific locations, and we’ll target the devices that have been at those locations in the last 30, 60 or 90 days. Maybe you want to target all devices who have been at the service centers within your DMA in the last 60 days, or individuals who have visited all CDJR dealerships in your metropolitan area in the last 30 days. The possibilities are endless!
It’s important to remember that with Geo-fencing and Location-Based Targeting, we’re exclusively targeting devices which means they’re not to be layered with additional tactics like Channel Targeting or Behavioral Targeting. If you aren’t achieving the reach you’re looking for, you can easily adjust the lookback window to cast a wider net.
If you aren’t employing either of the tactics, now is the time! Contact us today to learn more or to get started: email@example.com