Q: Why is mobile video important to me? A: If you've thumbed around mobile web pages on your mobile device, you know the small screen experience leaves something to be desired, aside from being slow, hard to navigate and read. However, when a consumer is engaged with Mobilelink, they get a full-screen, full-motion presentation of the product with music, narration and call-to-action that is far more compelling.

Q: Do I need mobile web pages or a mobile site to launch mobile video? A: Yes. Liquidus can provide you with a mobile website optimized for the major mobile web platforms.

Q: What if I already have a mobile web services provider? A: In this case, you won't need Liquidus to develop your mobile web presence...you just need to make the video files (in their various formats) and make them available through your mobile web provider. We can produce these videos/files and forward them to your provider so consumers can view video.

Q: What mobile video file formats do you produce? A: Typically 3GP (big and small) and MP4 (and M4V) formats, which cover you for Android, iPhone and Blackberries. There are other formats that work for smaller or older platforms, but users of these are less likely to even try to view video on their handsets.

Q: Do you provide SMS capabilities? A: Yes. This would allow you to assign SMS codes to individual videos, allowing you to promote those codes in other media so consumers can punch in the codes to get a hyperlink to the video they want to watch.

Contact a Liquidus representative by calling 312-337-9888, 9:00am – 5:00pm weekdays CST. We'll work with you to help you establish a mobile video strategy and decide on the inventory to feature and markets. We can even help develop media and promotions around mobile video with offers and implementations that are likely to maximize your success.

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