FOR IMMEDIATE RELEASE: 8/04/2016
Liquidus Partners with Leading Political Data Providers
New partnerships give political advertisers the leverage needed to reach niche voters through display advertising for powerful digital marketing campaigns
CHICAGO, IL: Chicago-based digital marketing solutions provider, Liquidus Marketing, has joined forces with top political data providers Aristotle, i360, Semcasting and Political Data Inc. The partnerships give candidates and issue-based marketers access to dozens of audience data segments such as party affiliation, demographics, geography, issue stance, propensity to vote, and past voting behavior. Audience insights, such as those from these data providers, allow advertisers to better customize messaging for individuals who see their ad online.
According to Liquidus CEO Todd Holmes, precise audience data is critical to the success of a programmatic display campaign. “It’s so important that you’re hitting the right people with the right message. Make people feel something, react, take action,” he said. “We’re really excited to be able to offer top-of-the-line political data to our clients and help them drive successful campaigns.”
Projections have slated 2016 as the year of digital for political advertisers. eMarketer estimates that the U.S. will see a 525% increase in digital ad spend from the last presidential election year, 2012, with approximately $1 billion being spent across all digital channels. Liquidus recognized digital as the fastest-growing medium for political advertisers and identified the need for raw, accurate data to assist advertisers in executing effective, efficient and powerful campaigns. Through quick action, Liquidus solidified partnerships with Aristotle, i360, Semcasting and Political Data Inc. to deliver what every advertiser needs: targeting precision. Liquidus’ combination of ad technology, data analysis and programmatic buying provide their clients with all the right tools to be successful.
About Liquidus Marketing: With over 15 years of experience in digital marketing and technology, Liquidus provides candidates and issue-based marketers with a wealth of experience, cutting edge products and relevant expertise. Liquidus combines world-class digital advertising solutions that include programmatic media and proprietary ad technology, Bannerlink, with a team of seasoned digital media buyers that have access to the most cost-effective means to reach voters and drive action.