CPG | Shopper Marketing
The Liquidus platform combines ad technology, dynamic advertising performance, and programmatic media solutions to drive in-store and online sales of CPG products. Our goal is to provide Shopper teams with digital tools proactively focused on syndicating promotional assets in smarter and more efficient ways.
Best-in-Class Digital Shopper Solutions
Reach today’s connected consumers when and where they’re making decisions, and give them a reason to buy with dynamic distribution.
Empower your customer with measurable sales results that provides compelling evidence to increase investment in your brand.
Incorporate your customer’s branding and key initiatives by adding equity and action to dynamic ad units, adding value to your business relationship.
We’re Your One Stop Shop
Liquidus Trading Desk
We operate within a variety of DSPs which gives us extensive reach and the ability to connect with very specific audiences across desktop, mobile, video and social media.
Our platform supports custom, dynamic creative ensuring brand and retailer standards through templated rich media ad units that adhere to style guides and pre-designed uploads. Create multi-channel HTML5 ads in minutes simply and easily.
Digital Shopper Solutions
Create solutions that activate consumers across any digital platform. By combining technology, media and custom, dynamic creatives for suppliers and retailers, we take what’s complicated and make it more cost-effective and easy.
Pet Armor | 300×250 Expandable
Campaign drives equity of PetArmor Plus’s value proposition vs Frontline Plus, while provide branding + localized price and item to keep PetArmor Plus top of mind featuring the closest Walmart to consumers.
Sure | Multi-Retailer | 728×90 Expandable
The objective was to drive in-store sales of Sure across a number of retailers promoting local offers and deals to activate consumers.
TruHarvest | New Product Launch | 728×90 Expandable
Drive equity and promote the launch of Tru Harvest’s Ancient Grains dog treats at Walmart
OFF! | Single Retailer | 300×250 Expandable
In the midst of the Zika outbreak and rising concerns, OFF! looked to promote their product at all local Target stores heading into Summer.
Brut | Multi-Retailer | 300×600
This campaign worked to drive sales of Brut across several retailers by offering coupons for a variety of products. Shoppers can access the coupons right from the ad unit.
Start the Conversation
Reaching shoppers directly extends the impact of your marketing programs, giving you more ownership and influence over your success, regardless of who owns the final point of sale.
It’s in the Numbers
Empowering your customer with measurable proof of better business results serves as compelling evidence to increase investment in your brand.
Incorporating your customer’s corporate branding and key initiatives within your dynamic ad units adds value to your business relationship.