Personalized Creative for Automotive
Better Ad Tech
We’ve pioneered truly dynamic display and video ad tech solutions that deliver incremental performance for Tier 1, Tier 2 and Tier 3 advertisers.
Faster Activation
We are your single source for dynamic ad tech and media solutions. We activate with lightning speed.
Smarter Delivery
Our tech stack creates efficiencies that deliver a personalized message to the right viewer at the right time, every time.
DID YOU KNOW?
95% of vehicle buyers use digital as a source of information.
– Think With Google, 2017
WHAT WE DO
We connect offers and inventory to local car shoppers
We have direct, real-time access to OEM offer content and new and used car inventory for every franchise dealer in America. Our ad tech is designed to ingest this content and intelligently deliver unlimited, personalized and meaningful messages to car shoppers based on what we know about them and their current location.
Static vs. Dynamic
Static Display Ads
Static display ads are traditionally simple mass messages that are not personalized to the individual consumer. They typically lack interactive elements that foster engagement and drive action.
Dynamic Creative
Our ad technology works to reengage in-market auto intenders who have already shown interest in specific vehicles. The Content API dynamically populates the ad with the most recent vehicle a user has viewed and several similar vehicles in the dealer’s inventory to drive the shopper back to their website.
Expert Media Buying
Connect with car shoppers as they browse the web, leisurely scroll their social feeds or even as they tune-in to their favorite TV show on a Connected TV. Our savvy media managers layer powerful targeting tactics on top of our ad technology to connect your brand’s message with auto intenders to drive them to act. No impression is ever wasted as our team fine-tunes every aspect of every campaign, and continuously optimizes throughout a campaign’s lifecycle.
Expert Media Buying
Connect with car shoppers as they browse the web, leisurely scroll their social feeds or even as they tune-in to their favorite TV show on a Connected TV. Our savvy media managers layer powerful targeting tactics on top of our ad technology to connect your brand’s message with auto intenders to drive them to act. No impression is ever wasted as our team fine-tunes every aspect of every campaign, and continuously optimizes throughout a campaign’s lifecycle.
Get Interactive
Explore Dynamic Video
Our video ad technology – powered by the Content API – dynamically layers any type of content over your video spots to create a personalized message. That means it can feature anything OEMs and dealers use to drive action at the local level: national and regional offers, event information, local inventory and even maps. Ads are scaled programmatically to each individual guaranteeing they connect with 1-to-1 relevancy.
Get Social
Try Automated Dynamic Social Ads
In addition to standard display and video ads, our technology powers automated dynamic Facebook, Instagram and Pinterest ads giving you the ability to reach the combined 3.3 billion monthly active users with a personalized, relevant message that drives them to act. Automated Dynamic social ads utilize the platforms’ standard ad formats and integrate seamlessly into user feeds just like standard social ad placements.
See It All Come To Life
