Personalized Creative for Retail
Better Ad Tech
We’ve pioneered truly dynamic display and video ad tech solutions that deliver incremental performance for retailers.
Faster Activation
We are your single source for dynamic ad tech and media solutions. We activate with lightning speed.
Smarter Delivery
Our tech stack creates efficiencies that deliver a personalized message to the right shopper at the right time, every time.
DID YOU KNOW?
80% of consumers are more likely to make a purchase from brands that provide personalized experiences
– Epsilon Research, 2018
WHAT WE DO
We elevate your ads from static to dynamic
Our proprietary technology is designed to simplify the complexities of content distribution. It deconstructs retail offer content and reconfigures each individual element into a format that allows for quick and easy cross-platform activation. This content engine then powers our ad tech to deliver unlimited, personalized and meaningful messages to any audience, on any device, any time.
Static vs. Dynamic
Static Display Ads
Static display ads are traditionally simple mass messages that are not personalized to the individual consumer. They typically lack interactive elements that foster engagement and drive action.
Dynamic Creative
Our ad technology dynamically populates a personalized message when an impression is served. Based on what we know about the user and their current location, our Content API curates a unique combination of products – including price and item information – accompanied by a clear call-to-action and map showing the nearest retailer location.
Expert Media Buying
Connect with consumers as they browse the web, leisurely scroll their social feeds or even as they tune-in to their favorite TV show on a Connected TV. Our savvy media managers layer powerful targeting tactics on top of our ad tech to connect your message with shoppers to drive them to act. No impression is ever wasted as our team fine-tunes every aspect of every campaign, and continuously optimizes throughout a campaign’s lifecycle.
Expert Media Buying
Connect with consumers as they browse the web, leisurely scroll their social feeds or even as they tune-in to their favorite TV show on a Connected TV. Our savvy media managers layer powerful targeting tactics on top of our ad tech to connect your message with shoppers to drive them to act. No impression is ever wasted as our team fine-tunes every aspect of every campaign, and continuously optimizes throughout a campaign’s lifecycle.
Get Interactive
Explore Dynamic Video
Our video ad technology – powered by the Content API – dynamically layers any type of content over your video spot to create a personalized message for shoppers. That means it can feature anything retailers use to drive action at the local level: price and item offers, sale information, store inventory, maps and even coupons. Ads are scaled programmatically to each individual guaranteeing they connect with 1-to-1 relevance.
Get Social
Try Automated Dynamic Social Ads
In addition to standard display and video ads, our technology powers automated dynamic Facebook, Instagram and Pinterest ads giving you the ability to reach the combined 3.3 billion monthly active users with a personalized, relevant message that drives them to act. Automated Dynamic social ads utilize the platforms’ standard ad formats and integrate seamlessly into shoppers’ feeds just like standard social ad placements.
See It All Come To Life
Success Stories
See how we’ve helped some well-known retailers bring personalization to life: