RESULTS

144667
Impressions
0.17
CTR*
85
ZIP Codes Targeted
*industry standard 0.08%

Challenge

With 20 years of courtroom trial experience, Tom Anderson decided to run for Judge of Westmoreland County Pennsylvania. Anderson needed to build awareness prior to the election, reaching those likely to support his platform.

Solution

Liquidus helped Anderson build a campaign that used powerful display ads to target individuals browsing websites categorized as “political” by the IAB. Drilling down further, Liquidus layered on behavioral segments to reach those likely to support Anderson’s platform and interests.

This campaign resulted in thousands of impressions for the 85 ZIP codes targeted as well as CTR above the industry average.

Creative