RESULTS

39
Lift in CTR
33
Average Time Spent on Ad
76871
Total Actions on Social*

*Including 20,704 brand “likes” and 585 comments

Challenge

A leading food and beverage brand was looking for a fresh way to drive awareness of their brand’s new spring flavors. They also wanted to increase video views and coupon downloads in comparison to previous rich media campaigns with other marketing partners.

Solution

Liquidus processed the CPG’s new product content as well as coupons for the new product line. The creative was optimized to house a pre-existing promotional video and scaled for social media across devices. These video ads were enhanced with an interactive coupon to allow viewers to activate discounts while streaming content. Lastly, Liquidus targeted audiences based on purchase intent.

On mobile alone, this campaign saw over 5 million organic views and interactions.

Takeaways

Facebook offers a premium placement that can result in astounding results for brands across categories when the right approach to relevance is in place. Using video to drive engagement is one approach, but it can be given a powerful boost when a campaign includes interactive content for the customer to actually engage and dynamic content that speaks directly to them.