Interaction Rate*
Total Interaction Time with Ad
User-Initiated Plays

*2.04% Industry Average per DoubeClick


The Learfield Directors’ Cup honors a Division I, II, III or NAIA college athletic program every year for maintaining a broad-based program that achieves success in both men’s and women’s sports. This sporting group wanted to promote and build awareness of their Directors’ Cup honors across the Learfield Sports properties and inform audiences about this award.


Liquidus used four existing Learfield Sports videos and integrated them into rich media ad units with Directors’ Cup creative. Our managed media services executed a programmatic campaign – placing the ads exclusively on Learfield Sports properties’ sites where viewers were most likely to engage them.

Over 35 days, this campaign saw over 13 hours of interaction time and more than a thousand user-initiated plays of
their videos.