A leading national retailer wanted to run a social campaign to move high levels of inventory at specific stores while also promoting a seasonal sale event.
Liquidus processed their data to flag high quantity inventory products before matching it to campaign creative, product descriptions and store-level pricing. Liquidus then powered dynamically populated Facebook ad units. The campaign supported approximately 2,000 stores by serving units to users based on the location closest to them. It also connected to the retailer’s ecommerce experience if they preferred to shop online.
With the number of offers available in the unit, the length of the campaign and the store-level data, there were almost 200,000 unique offer combinations.
At the end of the campaign, the ROAS came in at a staggering $20.41. This was 58 percent above the KPI benchmark.