Challenge

Walgreens wanted a solution that would speak to consumers whenever and wherever they were shopping with relevant local offers that would drive them into Walgreens stores.

Solutions

Liquidus activated and distributed a highly-targeted, first-of-its-kind mobile advertising initiative. With this solution, Walgreens used GPS mobile device data to identify shoppers within a radius of nearby stores. Identified shoppers then received personalized mobile ads featuring real-time offers at these nearby stores.

Unlike mobile beacons where targeting is usually limited to only location, this solution also connects individual smartphones to a product-purchase database of more than 96 million households. This access provides valuable insight to further support targeting of shoppers based on past purchase behavior and preference of category, item and brand.