Personally Identifiable Information
Personally Identifiable Information (“PII”) is data about you that is personally identifiable. Examples of personally identifiable information include name, address, email address, credit card number, and/or any other information that is not otherwise publicly available. We use this information to provide you with advertisements, respond to your questions and requests, to provide you with services you requested, and to improve the Sites, services, and offerings.
Non-Personally Identifiable Information
Non-Personally Identifiable Information (“NPII”) data is collected by Liquidus and used for retargeting. We, and/or one or more of our technology partners, may collect NPII from people who visit the Sites. This NPII data is anonymous, and can include information such as webpages viewed, date and time of webpage views, domain type, location information associated with the viewer IP address, and interactions with an Ad. Liquidus use different methods to collect this NPII data, including cookies and web beacons, and is stored indefinitely.
California Privacy Rights
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to Liquidus Legal, 200 W. Jackson Blvd. 9th Floor, Chicago, IL 60606.
Liquidus uses location information in order to provide you with advertisements and promotions that are relevant to your geographic area. We may collect location information (e.g., city and state and/or zip code) that is voluntarily provided by users who wish to view promotions and advertisements near them. In addition, we also use software that allows us to infer general location (e.g., city and state) automatically from a user’s IP address. Also, we may obtain geographical location information from a user’s mobile device or browser. If you want to limit the location information that is collected from a mobile device or browser, many devices and browsers provide functionality to disallow the use of location information. If we are unable to infer your location, and you do not provide it to us, you may see content related to Chicago, Illinois, or other default locations.
Uses of Information
We may use any information collected from you via the Sites for any purpose related to the Sites, including to contact you for customer-service purposes, to inform you of important changes/additions to the Sites or the services offered over the Sites, and to send you administrative notices and/or any other communications that we believe may be of interest to you.
How Information Is Shared
We may share information that you voluntarily provide to us while on the Sites with the Clients or with third-party vendors if you provide us information in a context about your use of the Sites. For example, we may share your email address, coupon-clipping activity, and loyalty identification for that purpose. If you do not want us to share information that you voluntarily provide to us, you should not provide this information to us.
We may use third-party service providers to target and serve some of the advertisements you see on the Sites. We may share technical information, such as type of webpages viewed and categories of interest, from the Sites with these third-party service providers for their use in displaying Ads on the Sites. These providers may use their own browser cookies, web beacons, and similar technologies to collect technical information (such as IP address, browser type, or webpages visited) from users of the Sites. These third-party service providers may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver advertisements on the Sites and to other websites that participate in the advertising networks of those third-party service providers.
We may also use aggregate and technical information collected from the Sites to report to our Clients on the efficacy of their advertising in generating user interest. For example, we may provide information about how many users clicked on each portion of a Client’s advertisement, how much time the users spent viewing an advertisement, the users’ IP addresses, browser types, and other information that may help the Clients improve the websites, services, and/or offerings of the Clients.
Sharing with Third Parties for Other Purposes
Liquidus may occasionally release information about viewers of the Sites if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms; or (c) to protect the rights, property, or personal safety of the Sites, us, our affiliates, our officers, directors, employees, representatives, Clients, other users, and/or the general public.
We may buy or sell various assets of Liquidus as the business operations continue to develop. In the unlikely event that we sell some or all of our assets, which might include the Sites, information about users of the Sites may be among the transferred assets.
The security of your information is very important to us. All information we gather on the Sites is stored on secure servers and our internal systems. However, as effective as the security measures may be, no physical or electronic security system is impenetrable. We cannot and do not guarantee the security of information of the servers or databases of the Sites or that information you supply will not be intercepted while being transmitted to us over the Internet.
Children’s Privacy Statement
Liquidus does not knowingly collect any personal information from a child under the age of 13 years.