Like other great Chicago companies, Liquidus was founded on Cubs Opening Day.
Hello! We're Liquidus.
Nice to Meet You
We're a team of passionate digital experts making an impact on the world of personalized advertising. Get to know us below.
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That afternoon in 2001, Chris and I realized neither of us had success in finding digital partners with reliable and affordable solutions for what we were working on.
So, we got in the game. A beer napkin became our business plan and a handshake solidified our promise: pioneer better, faster, smarter digital advertising solutions where design isn’t secondary and always have a vision towards the future.
After nearly two decades of blending grit with hits and misses and becoming nimble digital warriors, we’ve evolved into a comprehensive digital advertising partner that’s ahead of the curve(ball). We proudly serve brands, retailers, agencies and reseller partners with our proprietary dynamic creative ad tech and advanced media services that are unmatched in the marketplace.
– Todd K. Holmes
Years of Success
Delivering measurable results to thousands of advertisers has made us a trusted partner in the industry.
SO, HOW'D WE GET HERE?
Let’s Play Ball!
A beer napkin became our business plan and a handshake solidified our promise: pioneer better, faster, smarter digital advertising solutions.
Web development solutions are developed for service and liquor brands.
Our Video-on-Demand (VOD) solution is pioneered for our client, Comcast.
Videolink ad tech is introduced and quickly adopted by a growing number of clients.
Bannerlink is born as our first proprietary display ad tech product.
Programmatic media buying is added to our solution set for resellers (publishers) and direct clients.
Advanced TV, Social Media and Audio Streaming products are added to our media service offering.
Liquidus acquires Cofactor (previously Shoplocal) to round out a full end-to-end solution for agencies, brands and publishers.
Cofactor’s content management capabilities merge with Liquidus’ ad tech and media services to create truly dynamic creative solutions.
We’ve emerged as a trusted digital partner to advertisers, agencies and publishers. Our growth continues by staying true to our promise of delivering better, faster, smarter digital ad solutions.
“It’s a great day for a ballgame. Let’s play two!”
– Ernie Banks
We strive to enable better connections between brands and consumers through more personal and relevant advertising experiences facilitated by our unique and exclusive ad technology.
We Have Integrity
We say what we mean and we mean what we say. We work hard regardless of who is watching and honor our commitments to our teammates, partners, and clients.
We Imagine Possibilities
Our thirst for innovation and problem-solving mindset drives us to envision what’s possible in every situation. We encourage our employees and clients to do the same.
Learning is Our Lifestyle
We’re plugged in 24/7. We don’t stay informed because we have to, but because it’s fundamental to how we think, how we work, and how we create.
We Embrace Obstacles
We don’t shy away from challenges – we embrace them. We know things can get tough, but we feel informed and confident enough to overcome any obstacle for ourselves or our clients.
Collaboration Drives Us Forward
Our progress doesn’t come from one source. We use our collective ideas, interests, and backgrounds to succeed.
We Are Genuine
Our kindness and friendliness drives our innate likeability. We check our egos at the door and believe remarkable culture is driven by our genuinely fun, yet hard-working people.
These key players have had a major impact on who Liquidus is, how we got here, and where we’re going.
Check out their bios.
MY CAREER: As CEO, I am a serial entrepreneur who is focused on creating meaningful experiences for my clients and team. I am dedicated to staying ahead of the industry and leading our growing Liquidus team of agile digital warriors towards better, faster and smarter ways to succeed in the tech world while staying true to my entrepreneurial roots of creating, building and leveraging businesses for growth.
FUN FACT: I wrestled a brown bear in college and lived to tell the tale over and over. Ask me about it, the bear story gets better and the bear gets bigger every time.
MY CAREER: I joined as Chief Revenue Officer in May 2018. Previously, I was leading one of the largest verticals of Walmart’s digital media business for Triad Retail. My passion for dynamic creative began as part of the launch team for one of the original rich media companies, Unicast. My quest now is to help brands and publishers drive more meaningful consumer experiences through our advanced dynamic ad tech.
FUN FACT: Straight out of college, I was a bartender at the infamous Chicago institution Marge’s with Liquidus’ CEO Todd Holmes. It was the best training ground ever for getting started in the media business. And it’s always better to work with friends!
MY CAREER: My entrepreneurial spirit and digital expertise spans over 17 years. I launched my first business at age 15 and haven’t taken a breath since. My first job was as a junior trader on Wall Street in 2007 after earning my degrees in business and art from NYU. All of these experiences have contributed to my unique skill set that allows me to problem solve with both a technical and creative lens. My core areas of expertise are in digital marketing, strategy, social media, ad ops, biz dev, client relations and team building.
FUN FACT: On a whim, I climbed Mt. Kilimanjaro (the tallest free-standing mountain in the world!) with 2 of my childhood best friends. We doubled down the next year to run the Great Wall of China marathon. Next crazy idea…TBA!
MY CAREER: I’ve been a software engineer just about my entire adult life, I first started with Liquidus in 2011 as the Principal engineer tasked with building the next generation, company flagship products. Since I did a pretty decent job at it, I was allowed to build some more cool stuff for the company. Throughout the years, I gradually transitioned into more of a leadership role, today, I oversee the entire software engineering department at Liquidus where we are constantly pushing the limits of technology to create solutions for the many unique challenges that arise within the data-driven landscape to maximize the ROI for our clients.
FUN FACT: I have developed a great passion for cooking somewhere along the way, I cook all the time now and I really enjoy experimenting with different cuisines and I really think I’ve become quite good at it! If I wasn't a software engineer, I would probably make a pretty good chef.
MY CAREER: Before joining Liquidus in 2005, I worked as a programmer analyst for several years. My previous leadership positions in software development, quality assurance, and business management have given me the ability to effectively manage large, diverse teams. As an experienced Operations professional, I have a successful track record that exhibits continuous improvements in cost reduction, error reduction, timeliness, and customer satisfaction.
FUN FACT: My greatest childhood memories come from countless hours spent in bowling alleys and arcades playing video games. My first computer was an Atari 800, and since the age of 9, I have built and owned computers to fuel my video game habit. My happy child hood is only tarnished by the memories of being forced to wear plaid bell-bottoms while sporting a bowl-cut hairdo.
MY CAREER: After learning how to effectively run a large team as VP of Publicis Media, I decided to bring my honed skill set to Liquidus’ fast growing business environment. My expertise is based in financial and organizational management and is grounded by my dedication to good communication skills, focus, integrity and a positive attitude.
FUN FACT: I can generally be found on a rooftop somewhere around Wrigleyville on Cubs home game days (or any sunny day really…actually doesn’t really need to be sunny at all and doesn’t really need to be in Wrigleyville either) enjoying a glass of rosé or bubbles with friends.
MY CAREER: I joined the legacy Cofactor company as a Product Marketing Manager in 2015 after working at Careerbuilder and Cars.com. I left to join Eyeview for a short time and re-joined the Liquidus 2.0 team in March 2017. Working in product across these different eco-systems has helped me be a faster, smarter and better PM and gives me insight to innovate products for Liquidus. Our customers really are the trendsetters. To really wow a customer means developing products before they even know they want it. You can’t just meet the expectation, anymore. I think here at Liquidus, what truly makes us special, is our flexibility through technology. That flexibility allows us to get to market faster – which is always a key want/need from every client.
FUN FACT: I love to channel my inner Johnny Cash. His attitude, his confidence and his ability to follow his instincts to live a legendary life inspires me professionally and personally.
MY CAREER: I joined Liquidus in 2007 as a Financial Comptroller when the company was just a small digital house. My previous 30 years’ experience in the service industry has proven to be an exceptional resource for me in my current role as Director of Finance giving me the much-needed patience and tenacity to grow with this business and manage all the increasing responsibilities along the way.
FUN FACT: I secretly want to race in the Baja 500 one day.
MY CAREER: I thrive as the ultimate facilitator/connector at Liquidus. I started at Cofactor in 2006 when I was a temp for the Shoplocal marketing department. After two years, I was hired on as an entry level quality assurance tester in May 2008. Now, my responsibility is to break down barriers internally, remove any external roadblocks, and act as a connector between different departments and tools.
FUN FACT: I channel my inner Benjamin Franklin – a true Renaissance Man. I’ve always strived to be skilled and knowledgeable across a number of areas and to learn through experience, all while keeping a sharp wit and sense of humor.
MY CAREER: I joined the Liquidus team in 2016 as the HR Manager during the Cofactor acquisition. I develop and implement HR best practices that align business objectives, while maximizing employee potential and morale. I’m impassioned with helping employees maximize their resources & talent with the tools they need to succeed.
FUN FACT: My favorite movie of all time is….Back To The Future (The Trilogy). I love Marty McFly and the DeLorean is the coolest movie car of all time! Roads? Where we’re going, we don’t need roads’. -Doc
Meet The Rest of Our Team
We’re made up of techies, designers, digital strategists, media mavens, scrum masters, problem-solvers, master marketers, data scientists and sales leaders. A dynamic group with a common goal: create better, faster, smarter digital advertising.