Hello! We're Liquidus.

We're a team of passionate digital experts making an impact on the world of personalized advertising. Get to know us below.
We want to get to know you too. Send us a message!

Like other great Chicago companies, Liquidus was founded on Cubs Opening Day.

That afternoon in 2001, Chris and I realized neither of us had success in finding digital partners with reliable and affordable solutions for what we were working on.

So, we got in the game. A beer napkin became our business plan and a handshake solidified our promise: pioneer better, faster, smarter digital advertising solutions where design isn’t secondary and always have a vision towards the future.

After nearly two decades of blending grit with hits and misses and becoming nimble digital warriors, we’ve evolved into a comprehensive digital advertising partner that’s ahead of the curve(ball). We proudly serve brands, retailers, agencies and reseller partners with our proprietary dynamic creative ad tech and advanced media services that are unmatched in the marketplace.

– Todd K. Holmes

17

Years of Success

Delivering measurable results to thousands of advertisers has made us a trusted partner in the industry.

SO, HOW'D WE GET HERE?
OUR MISSION

We strive to enable better connections between brands and consumers through more personal and relevant advertising experiences facilitated by our unique and exclusive ad technology.

OUR VALUES

We Have Integrity

We say what we mean and we mean what we say. We work hard regardless of who is watching and honor our commitments to our teammates, partners, and clients.

We Imagine Possibilities

Our thirst for innovation and problem-solving mindset drives us to envision what’s possible in every situation. We encourage our employees and clients to do the same.

Learning is Our Lifestyle

We’re plugged in 24/7. We don’t stay informed because we have to, but because it’s fundamental to how we think, how we work, and how we create.

We Embrace Obstacles

We don’t shy away from challenges – we embrace them. We know things can get tough, but we feel informed and confident enough to overcome any obstacle for ourselves or our clients.

Collaboration Drives Us Forward

Our progress doesn’t come from one source. We use our collective ideas, interests, and backgrounds to succeed.

We Are Genuine

Our kindness and friendliness drives our innate likeability. We check our egos at the door and believe remarkable culture is driven by our genuinely fun, yet hard-working people.

Our Leadership

These key players have had a major impact on who Liquidus is, how we got here, and where we’re going.
Check out their bios.

Todd Holmes

CEO, Cofounder

ABOUT ME: I love my Michigan bred wife, my blended team of 6 kids, our yellow lab Jack and the Chicago Cubs – not necessarily in that order. I spent my youth in Barrington, studied at The University of Kansas, started a beer & wine club, went to hundreds of Cubs games, moved to Lincoln Park, invested in a brewery, went to hundreds of Cubs games, started an ad tech company, invested in several start-up companies and went to a hundred more Cubs games.

MY CAREER: As CEO, I am a serial entrepreneur who is focused on creating meaningful experiences for my clients and team. I am dedicated to staying ahead of the industry and leading our growing Liquidus team of agile digital warriors towards better, faster and smarter ways to succeed in the tech world while staying true to my entrepreneurial roots of creating, building and leveraging businesses for growth.

FUN FACT: I wrestled a brown bear in college and lived to tell the tale over and over. Ask me about it, the bear story gets better and the bear gets bigger every time.

Elliot Bell

Chief Revenue Officer

ABOUT ME: I’m passionate about art, music and sports. And I’ve been lucky to work professionally in all three. I spend lots of time on the road advocating for better ad experiences through advanced dynamic creative. When home, I like to relax with my amazing wife Misty and our two girls in Lake Bluff.

MY CAREER: I joined as Chief Revenue Officer in May 2018. Previously, I was leading one of the largest verticals of Walmart’s digital media business for Triad Retail. My passion for dynamic creative began as part of the launch team for one of the original rich media companies, Unicast. My quest now is to help brands and publishers drive more meaningful consumer experiences through our advanced dynamic ad tech.

FUN FACT: Straight out of college, I was a bartender at the infamous Chicago institution Marge’s with Liquidus’ CEO Todd Holmes. It was the best training ground ever for getting started in the media business. And it’s always better to work with friends!

Jaclyn Laske

SVP, Media and Client Services

ABOUT ME: I am a fierce, hard-working creative professional that is passionate about family, travel and holistic living. I channel my inner hippie on weekends through yoga & juice bars followed by a trip to Montrose dog beach with my husband Mike and our BFF Brady.

MY CAREER: My entrepreneurial spirit and digital expertise spans over 17 years. I launched my first business at age 15 and haven’t taken a breath since. My first job was as a junior trader on Wall Street in 2007 after earning my degrees in business and art from NYU. All of these experiences have contributed to my unique skill set that allows me to problem solve with both a technical and creative lens. My core areas of expertise are in digital marketing, strategy, social media, ad ops, biz dev, client relations and team building.

FUN FACT: On a whim, I climbed Mt. Kilimanjaro (the tallest free-standing mountain in the world!) with 2 of my childhood best friends. We doubled down the next year to run the Great Wall of China marathon. Next crazy idea…TBA!

Ian Baaske

VP, Development

ABOUT ME: I love playing base in a rock & roll band, hanging out with my 2 amazing kids and love growing stuff as a family. I graduated from the U of I with an English and history degree in 1996 that obviously directly catapulted me into a job as a web application developer for library systems. Actually, I am not sure how it happened, I am (and my wife is) just darn glad it did.

MY CAREER: I started in 2010 as a senior net developer and have had 4 other positions within Liquidus over the past 8 years. Now, I’m the VP of Development and am responsible for supervising multiple dev teams and work closely with them to incorporate cutting edge technologies that will lead Liquidus’ goal of always having better, faster, smarter digital solutions. I work with a talented group of dedicated developers that are passionate about innovating smart tech solutions that allow Liquidus to compete and win in the ad tech game.

FUN FACT: My birthday is on Christmas and restaurants are never open.

Brian Forsner

VP, Operations & Project Management

ABOUT ME: I am a critical thinker who enjoys analyzing problems and making data-driven decisions. If a problem exists, I can highlight it with data and figure out how to improve it. When my mind isn’t focusing on facts and figures, I enjoy long walks with my pit bull, tending my small garden, or spending time playing video games with my now grown up children.

MY CAREER: Before joining Liquidus in 2005, I worked as a programmer analyst for several years. My previous leadership positions in software development, quality assurance, and business management have given me the ability to effectively manage large, diverse teams. As an experienced Operations professional, I have a successful track record that exhibits continuous improvements in cost reduction, error reduction, timeliness, and customer satisfaction.

FUN FACT: My greatest childhood memories come from countless hours spent in bowling alleys and arcades playing video games. My first computer was an Atari 800, and since the age of 9, I have built and owned computers to fuel my video game habit. My happy child hood is only tarnished by the memories of being forced to wear plaid bell-bottoms while sporting a bowl-cut hairdo.

Laura Reardon

VP, Finance

ABOUT ME: Like most fighting Irish alum, I am intensely focused, fairly smart and I strive for excellence. My degree in Finance from Notre Dame has helped me connect into the ecosystem in Chicago after growing up in the faraway suburb of Barrington.

MY CAREER: After learning how to effectively run a large team as VP of Publicis Media, I decided to bring my honed skill set to Liquidus’ fast growing business environment. My expertise is based in financial and organizational management and is grounded by my dedication to good communication skills, focus, integrity and a positive attitude.

FUN FACT: I can generally be found on a rooftop somewhere around Wrigleyville on Cubs home game days (or any sunny day really…actually doesn’t really need to be sunny at all and doesn’t really need to be in Wrigleyville either) enjoying a glass of rosé or bubbles with friends.

Mark Pickett

Senior Director, Product Management and Design

ABOUT ME: When not working on the next big product, I love spending time with my wife and daughter while sitting on our outside deck with a good micro-brew.

MY CAREER: I joined the legacy Cofactor company as a Product Marketing Manager in 2015 after working at Careerbuilder and Cars.com. I left to join Eyeview for a short time and re-joined the Liquidus 2.0 team in March 2017. Working in product across these different eco-systems has helped me be a faster, smarter and better PM and gives me insight to innovate products for Liquidus. Our customers really are the trendsetters. To really wow a customer means developing products before they even know they want it. You can’t just meet the expectation, anymore. I think here at Liquidus, what truly makes us special, is our flexibility through technology. That flexibility allows us to get to market faster – which is always a key want/need from every client.

FUN FACT: I love to channel my inner Johnny Cash. His attitude, his confidence and his ability to follow his instincts to live a legendary life inspires me professionally and personally.

Faisal Siddiqui

Director, Finance

ABOUT ME: I am a graduate of Acton College in London in Finance, proud father of 2 college-age daughters, and a fierce car enthusiast that loves a great road trip adventure on my Polaris Slingshot. I love flipping houses and pretty damn good in gardening and landscaping.

MY CAREER: I joined Liquidus in 2007 as a Financial Comptroller when the company was just a small digital house. My previous 30 years’ experience in the service industry has proven to be an exceptional resource for me in my current role as Director of Finance giving me the much-needed patience and tenacity to grow with this business and manage all the increasing responsibilities along the way.

FUN FACT: I secretly want to race in the Baja 500 one day.

Doug Werder

Director, Project Management

ABOUT ME: At work, I am a hyper focused, hard-working task master for my team who strives to keep everyone productive. At home, I am a relaxed stand up/sketch comedian who takes care of my sweet aging miniature dachshund, Guinness.

MY CAREER: I thrive as the ultimate facilitator/connector at Liquidus. I started at Cofactor in 2006 when I was a temp for the Shoplocal marketing department. After two years, I was hired on as an entry level quality assurance tester in May 2008. Now, my responsibility is to break down barriers internally, remove any external roadblocks, and act as a connector between different departments and tools.

FUN FACT: I channel my inner Benjamin Franklin – a true Renaissance Man. I’ve always strived to be skilled and knowledgeable across a number of areas and to learn through experience, all while keeping a sharp wit and sense of humor.

Danenya Cochran

Human Resources Manager

ABOUT ME: Here at the office, they call me DC. I am a devoted mother to a loving son and when I am not at work, I enjoy spending time with family, reading and enjoying great food. I have a Masters in HR Management from DeVry University, Keller Graduate School of Mgmt and I’m an active member of the SHRM. My hands-on experience leading HR initiatives include: policy design, benefits, compensation, employment law, employee relations, on-boarding, payroll, recruitment, safety and training & development.

MY CAREER: I joined the Liquidus team in 2016 as the HR Manager during the Cofactor acquisition. I develop and implement HR best practices that align business objectives, while maximizing employee potential and morale. I’m impassioned with helping employees maximize their resources & talent with the tools they need to succeed.

FUN FACT: My favorite movie of all time is….Back To The Future (The Trilogy). I love Marty McFly and the DeLorean is the coolest movie car of all time! Roads? Where we’re going, we don’t need roads’. -Doc

OUR AWARDS + CERTIFICATIONS

Meet The Rest of Our Team

We’re made up of techies, designers, digital strategists, media mavens, scrum masters, problem-solvers, master marketers, data scientists and sales leaders. A dynamic group with a common goal: create better, faster, smarter digital advertising.

Lindsay
Sales

Thom
Operations

Aimee
Finance

Kendra
Media Services

Allen
Quality Control

Allie
Client Services

Aaron
Product

Natalie
Sales

Lyman
Operations

Justina
Finance

Angelo
IT

Tony
Product

Shenee
Quality Control

Kristian
Development

Brittany
Media Services

Catherine
Client Services

Brian
Client Services

Justen
Development

Nikolas
Media Services

Kathy
Quality Assurance

Spencer
Client Services

Alissa
Client Services

Tyler
Media Services

Andy
Office Management

Lyndsay
Client Services

Tim
Client Services

Brandon
Media Services

Anthony
Project Management

Brittney
Media Services

Jonathan
Sales

Laura
Design

Anthony
IT

Liz
Client Services

Latasha
Operations

Melissa
Marketing

Fard
Development

Russ
Development

Nora
Client Services

Donte
Operations

Allison
Operations

Jason
Project Management

Dane
Quality Control

Lauren
Design

Mike
Quality Assurance

Shaina
Quality Assurance

Kameran
Sales

Mike
Client Services

Mark
Development

Maria
Quality Control

Bryce
Development

Cassie
Product

Stergios
Quality Assurance

Mitchell
Media Services

Prakhar
Development

Emily
Media Services

John
Development

Maddie
Media Services

Cody
Operations

Jon
Sales

Josh
Quality Control

Ryan
IT

Ray
Operations

Jeff
Development

Jen
Analytics

Jeff
Operations

Tamara
Marketing

Mary
Operations

Mario
Operations

Matt
Client Services

Patrick
Media Services

Lindsay
Media Services

Zorry
Quality Assurance

Jason
Operations

Hank
Development

Lauren
Client Services

Ryan
Media Services

Want to join the team?

Are you energetic, ready to learn and excited about digital advertising?
If so, check out our open positions!

SEE CAREERS